Making a good first impression is key in many areas of life and this includes the business realm. If your business doesn’t appeal to the public right away, you can struggle to bring people in and build that so-needed brand loyalty and customer base. Good implementation of technology is one way businesses can go about making a good first impression, attracting customers right away by appearing welcoming and offering an easy customer experience. In this article, we present some suggestions for how technology can help your business make a better first impression, please your customers, and grow as a result.
If your business isn’t welcoming to everyone, regardless of their mobility or disability, you will not be making a very good impression with a significant section of the public. In fact, you will be alienating an entire swath of people and making it seem like you are not a very friendly or thoughtful company. This will certainly be harmful to any business’s reputation, let alone negating on our moral obligation to cater to people of all abilities and needs. Implementing accessible technology is a great step to take. If your customers, clients, and the public at large can see that you have installed external platform lifts to help bypass stairs or a wheelchair lift inside your store, you are signalling that your business cares.
If you need more convincing to do all you can for disabled customers beyond the bare minimum, disability blogger Kerry Thompson shared with us: “Technology is at our fingertips no matter where we turn. As a disabled person, technology gives us the opportunity to be more independent and stay connected to an outside world that we probably wouldn’t be able to be a part of without it. In the UK alone, the purple pound – the spending power of disabled people and their families – is a staggering £274 billion and continues to rise per year, this can change just by making somewhere more accessible. So why not make that decision to be accessible and inclusive for all?”
State of the art website
Having a state-of-the-art website can also go a long way in making the right first impression on the public. For many, your website will be the first point of contact between your business and the customer, so putting your best foot forward with your online presence is of crucial importance. A slow website or one that is hard to use and navigate will put the very people off who you want to become loyal customers. By making the effort and spending the money to create a sleek and user-friendly website, you can get off to a much better start. Your website can even include helpful features like online chat support, helping customers get in touch quickly and easily. You should also make sure your website is accessible to people who can’t use a mouse, for example, or making sure your website is compatible with assistive technology for blind visitors.
The stats back up the need for a well-designed website, with Review42 reporting: “48% of users believe website design is the #1 factor when judging a business’s credibility” and “88% of online shoppers are less likely to return to a site because of bad user experience.” Further still, “web design alone forms 75% of the judgment of a company’s credibility.” With numbers like these, the importance of a top website for making a good impression is easy to see.
Gadgets in store for easier shopping
If you are a customer-facing business, selling goods and products off the shelf, implementing experiencing enhancing technology in-store is also a smart move. By setting up gadgets that make shopping easier – such as tablets for making orders or locating stock and the ability to scan products as you shop to save time at the till – you will become appreciated for how easy and quick your business is to shop with. While a lot of people love to shop, they don’t like a cumbersome shopping experience, with long queues and slow service. So, do what you can to set up consumer-focused gadgets that can enhance the experience your business offers.
If customers and clients don’t feel safe, they are unlikely to want to do business with you. Investing in top-shelf security technology and equipment can help reassure security-conscious clients and help customers to relax in your care. Making sure your security equipment, like cameras, are visible to all is not just a good deterrent to criminals but helps to build confidence with your clientele. Retailer Online Spy Shop shares “Customers can also benefit from the peace of mind that cameras can offer. It can demonstrate that your business is responsible and takes their safety and security seriously.”
Communication and support systems
For companies who will be welcoming prospective clients into your offices in hope that they might agree to do business with you, making a good first impression will be a key part of your overall sales pitch. Technology can play a helpful role in this. If you are able to show prospective clients an advanced and technologically sophisticated infrastructure, it could be the difference-maker. For example, you might be able to showcase your internal communications processes, that are more efficient and advanced than email and telephone. You might have an internal social platform, instant messaging services and video conference capabilities. Reliability is also a key consideration for many clients so if they can see first-hand your support and IT systems, which are technologically sophisticated, it could put you over the edge in their decision making.
Ways that businesses can use technology to make a good first impression
- Accessibility equipment
- State of the art website
- Gadgets in store for easier shopping
- Security equipment
- Communication and support systems
Technology not only has the ability to help businesses operate and function, but it can play a big role in the relationship between a business and the outside world. Taking the time to invest and implement the latest technologies will prove that you are forward-thinking and welcoming to all while able to offer an enjoyable customer experience.
For more tips, guides, and advice, make sure to visit our news page.