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How to adapt your business in the wake of the COVID-19 pandemic


The past year has been a long and arduous one for everyone around the world but especially business owners. With the pressures of lockdowns, remote working and customers less willing to part with their money, it’s no surprise that businesses are looking ahead till the end of the COVID-19 pandemic and are trying to ready themselves to make the most of it when it comes.

In this article, we explore some of the ways you can adapt your business after COVID-19 to put you in the best stead for the future.

Upgrade your office space to welcome back staff

One way to do this is to make the office space or business premises more accessible to all. Working from home has provided a level of comfort to people, and, especially for those who may struggle with mobility, having to return to a space that doesn’t cater to their needs can be disheartening. This is the same for customers, who for over a year have had to rely on internet shopping and will now be warier of shopping “in the real world”. Investing in accessibility technology like an external platform lift can make a big difference to this and show people that you are welcoming them back.

READ MORE: Suggestions for an office makeover in 2021

Modern office ready for staff

Focus on your current customers

For all businesses, the key way to grow is to find new clientele. However tempting it can be to jump straight back into trying to acquire new customers once the restrictions are lifted, it’s important to focus on your current customer base first.

UK Business Advisor and Sales Expert Kieran Perry explains: “Sell to your existing customers first – it is quicker, easier and more cost-effective. Salespeople who plan their day around prospecting are, by and large, successful salespeople. So, to make sales you need to find more customers, and that must be your number one priority. To create a profitable sales funnel or sales pitch, it is not about universal appeal. Instead, it’s all about highly targeted, filtered and specific appeal.”

Continue to improve business communications

With working from home becoming the norm during the lockdown, many businesses had to quickly learn to improve their communications, especially in regards to staff working remotely. From trying to replicate those water-cooler catchups to having full office meetings with everyone in a different location, all forms of communication have had to adapt during this period, and likely, have improved because of this.

When coming out of lockdown and when staff start working out of the office once more it’s important to continue to improve business communications and build on what has been learnt during this time. Whether it’s having staff be able to work from home when feeling unwell or just knowing that a company-wide message will actually spread company-wide, these improved communications can enhance your business immensely.

READ MORE: How businesses can improve communication with staff

Man Taking Business Call Outside

Do what you can internally to shine

The coming period is the perfect time to look internally at your business and ensure you’re in the best position to shine. A lot might be out of your control but something that you are able to achieve, regardless of the on-going pandemic, is improving your customer experience.

Kieran suggests one way you can do this: “Ensure good quality and clear pictures of your product and service are used on all marketing and media – this may sound obvious – but it’s unreal the number of times you see poor quality photos or badly staged images used for promotion.”

Another way is to use this time to retrain staff, so everyone is following best practice and reassess your marketing plan to ensure it’s up-to-date. Oftentimes, in the attempt to sell and bring in clients these things can be forgotten about or not thought of as top priority, however, by making sure they are all the best they can be you’ll be able to show potential customers who you are without having to tell them.

READ MORE: Tips on increasing the curb appeal of your business

Become more flexible

Each year the business landscape changes, and the pandemic has meant that since the beginning of 2020 the landscape has changed significantly more than usual. Because of this, becoming more flexible with your business plan is important and will allow you to make the most of any opportunities that are presented to you.

Kieran Perry told us: “2021 will see many businesses struggle and close, but with the right strategies, direction and business advice, it could mean there are lots of new opportunities to develop into. The key this year to success is keeping your business flexible, positive and streamlined, and totally customer-focused, ready for a new idea or opportunity that comes your way.”

How to adapt your business in the wake of the COVID-19 pandemic

  • Upgrade your office space to welcome back staff
  • Focus on your current customers
  • Continue to improve business communications
  • Do what you can internally to shine
  • Become more flexible

These are just a few of the things you can do the adapt your business in the wake of the COVID-19 pandemic and be ready for the new landscape that all businesses will enter into. The next year likely won’t be easy for a lot of businesses but putting yourself and your company in the best position to face it will give you a much-needed head start on the rest.

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